Two businesses.
Pick one to find out
which is real.

Separation: what you build before you spend a rupee

Separate domains. Separate names. Separate ad accounts. Separate numbers. Nothing shared.

Track A — Recovery

Track B — Collabs

Both

• Meta Pixel + Google Tag on both pages, tested with Tag Assistant, before launch.
• WhatsApp click tracked as a conversion event on both. This is your primary metric. If it isn't firing, the entire test is worthless.
• One Google Sheet as CRM: Date · Source · Name · Case type · Quoted price · Status · Outcome. Every lead. No exceptions.

Pricing — decide this before you launch

₹10,000 minimum. From customer number one.

Not ₹2,000. Not "start cheap and raise later." There is no later — this is a one-time transaction. No repeat revenue to protect, no referral engine to seed.

The math that forces the number

At ₹2,000 you lose money on every sale, forever, at any volume. At ₹10,000 you have a 2–4x return and a business. Price isn't a marketing decision here — it's the entire viability question.

Structure: ₹0 diagnostic → ₹10k–₹25k on success

Charge after recovery, or fully refundable. Three reasons:

1. It removes the biggest objection in a trust-poor category. The buyer has already been burned once — that's why they're here.
2. It's your entire differentiator against the ₹500-on-Fiverr crowd.
3. It protects you. If a case fails and you've taken money upfront, "he took ₹10k and didn't deliver" is a sentence that follows your name on Google for years. You're 20. Don't buy that.

Tier by difficulty once you have data: hacked/lockout (easier) vs. disabled/policy violation (harder, price higher).

Track B: don't price it yet

Sell a first campaign at a deliberately forgettable number — ₹15k–₹25k management fee, or free for the first two. You're not testing price. You're testing whether anyone at all raises a hand.

Recovery: the launch

The offer

Free 15-minute diagnostic. We'll tell you honestly whether your account can be recovered — before you pay anything.

This is the whole hook. Not "we recover accounts" — everybody says that. The free honest diagnosis is what converts a panicking person who has already been scammed once.

It also does something for you: it forces you to actually attempt each case. By case #3 you will know whether you have a real recovery capability or you're charging for a form Meta gives away free. You need that answer more than the customer does.

Landing page, section by section

Single page. No nav. No blog. No About Us. One action.

1 · Hero

• H1: Locked out of your Instagram account?
• Sub: Hacked, disabled, or suspended — we'll tell you in 15 minutes if it can be recovered. Free. You only pay if we get it back.
• CTA: "Check My Account on WhatsApp" — green, WhatsApp icon, above the fold, no form
• Trust strip: Pay only on success · No upfront fee · Response in under 30 minutes

2 · "Which one is you?"

Three cards. Self-identification builds belief — and segments your leads automatically. Same CTA, different pre-filled WhatsApp message.

• My account was hacked — someone changed my email/password
• My account was disabled — Instagram says I violated guidelines
• I'm locked out — I lost my email/phone access

3 · How it works

1. Message us on WhatsApp with your username
2. Free diagnostic — we tell you honestly if it's recoverable
3. We handle the recovery process
4. You pay only after you're back in

4 · The honesty block

Counter-intuitive, and it will out-convert everything else on the page. In a category full of scams, being the one who says "no" is the positioning.

5 · Proof

Your weakest section on day 1, and you must fix it live. Every successful recovery: ask for a screenshot and one line. By week 3 this section should exist.

6 · FAQ — six questions, written for the 2am reader

• How long does it take?
• Is this legal and safe?
• What if you can't recover it?
• Do you need my password? — Answer: no. This is their #1 fear. Say it loudly.
• How much does it cost?
• Do you work for Instagram? — Answer: no. Say so plainly.

7 · Sticky WhatsApp button

Visible at all times on mobile. This traffic is 90%+ mobile and panicked.

Campaign structure — Google Search

Campaign: Recovery – Search – India
  ├── Ad Group 1: Hacked
  ├── Ad Group 2: Disabled / Suspended
  └── Ad Group 3: Locked Out / Lost Access

Settings

• Search Network only. Turn OFF Display expansion and search partners. The #1 budget leak for beginners.
• Location: India. Target people in your locations — not "interest in."
• Bidding: Maximize Clicks, max CPC ₹80 for the first 10 days. You have zero conversion data — Smart Bidding has nothing to learn from. Switch to Maximize Conversions at 15+ WhatsApp clicks.
• Ad rotation: do not optimize. Rotate evenly.
• No Performance Max. No Display. No broad match. You will be told to enable them. Don't.

Keywords — exact and phrase only

Negatives — add before launch

free · how to · tutorial · youtube · meaning · kaise · app
download · software · tool · jobs · hack someone · hack account
hacker for hire · password cracker

The last few matter. You will get people trying to hire you to break into someone else's account. Block the click, don't just ignore the message.

Ad copy — 3 RSAs per ad group

Headlines (12+ per ad group): Instagram Account Hacked? · Recover Your Instagram Account · Pay Only After Recovery · Free Account Check In 15 Mins · No Upfront Fees · Talk To Us On WhatsApp · Honest Assessment, Free · We Never Ask For Your Password

Descriptions: "Hacked, disabled or locked out? Free diagnostic on WhatsApp. We tell you honestly if it's recoverable. Pay only on success." / "No upfront fee. No password needed. Real humans, real answers, in under 30 minutes."

Extensions — all of them, day one

• Sitelinks: Hacked Account / Disabled Account / How It Works / Pricing
• Callouts: Pay After Recovery · Free Diagnostic · No Password Needed · 30-Min Response
• Call extension: your WhatsApp number, if you'll actually answer it

Budget: ₹800/day → ₹24,000/month.

The Meta test — ₹2,000, run it to learn one thing

One ad set, ₹2,000 total, traffic objective, same page. You are not running this for leads.

Run it from a BM you don't care about. Rejected? Noted — Search is your channel forever, move on. Approved? You've found an unexpected second channel.

WhatsApp qualification script

You'll get panicked, rambling messages. Have this ready.

Auto-reply, instant

Your five qualification questions

1. What's the username?
2. What exactly happened, and when?
3. Do you still have access to the email/phone linked to the account?
4. Have you already tried Instagram's recovery process? What happened?
5. Is this a personal, creator or business account? Does it earn you money?

Q3 and Q4 tell you whether it's recoverable. Q5 tells you what you can charge. An account earning ₹1L/month is priced differently from a personal account with 400 followers — same work, different value. That's legitimate.

Then, honestly, one of three answers

• "Yes, this is recoverable. It'll take X days. ₹___, paid only after you're back in."
• "This is difficult but worth attempting. Here's what I'd try, here's the realistic chance."
• "Honestly, this one isn't recoverable, and I don't want to take your money. Here's what I'd do instead: [free advice]."

Say the third one when it's true. It will feel like losing a sale. It is the thing that builds the referral network that eventually makes this business work without ads.

Collabs: the launch

Pick one side. It's brands.

Right now you're selling to brands and creators simultaneously. Stop. Sell to brands only.

The offer — service, not platform

Do not sell "a platform." You don't have one, and a platform sale requires a product, a demo, and a sales cycle you can't fund.

We'll find, negotiate with, and manage 5 creators for your next campaign. You approve, we handle everything else.

That's an agency offer. Sellable by one person with a WhatsApp number, closes in one call, and it makes money while you find out whether the category wants you at all.

Landing page

1. Hero — "Influencer campaigns, handled end to end. We find the creators, negotiate the rates, manage the deliverables. You approve and we run it." CTA: Get a Free Campaign Plan on WhatsApp
2. Who it's for — D2C brands, ₹10L+/month revenue, doing their first or second creator campaign
3. What you get — 5 vetted creators / rate negotiation / brief & deliverable management / performance report
4. How it works — four steps
5. Pricing — say a number. Vague pricing kills B2B leads. "Campaigns from ₹25,000 management fee."
6. CTA repeat

Campaign structure — Meta lead ads

Campaign: Collabs – Leads – India
  Objective: Leads → Instant Form (NOT website)
  ├── Ad Set 1: Broad, 25–45, India metros
  └── Ad Set 2: Interest — Shopify, D2C, ecommerce, Meta Business Suite

Why Instant Form over website leads: at ₹500/day you will never gather enough data to optimize a website conversion. Instant forms give volume and let you judge lead quality fast. Add two qualifying questions — monthly ad spend, and have you run creator campaigns before. That cuts junk leads by more than half.

Creative — three variants

1. Founder to camera, 30s, plain: "I find creators for D2C brands. Here's what most brands get wrong about it…"
2. Static: before/after of a creator campaign result
3. Carousel: the four steps of how it works

Budget: ₹500/day × 20 days = ₹10,000.

The 30-day calendar

Budget models

Base case — 10 paid customers/week (≈43/month)

Working assumptions. Validate these against your own data; don't trust them.

That works. But note what it requires: ~2,700 recovery-intent clicks per month in India. Whether that inventory exists is an open question. Run Keyword Planner on your live account in week 1 and get the real number. If actual searchable volume is 800 clicks/month, your paid-search ceiling is ~13 customers/month and everything above that has to come from somewhere else.

Stretch case — 100 paid customers/week (≈430/month)

Same math: ~27,000 recovery-intent clicks/month.

Don't plan for 100/week. Plan for 10/week, hit it, then find out whether the ceiling is real.

Decision day

Write these numbers down before you launch. This is the most important section in the document.

Sign off on this table before you spend rupee one. Because on day 30, if you have 4 leads and 1 sale, you will call it "early traction" and keep going. Everybody does. Pre-committing is the only defence against that.

Cost of the test

Plus your time. If ₹36,000 is more than you can afford to lose entirely, run the same plan at ₹15,000 over 45 days — halve the daily budgets, extend the window. Do not skip the test.

The three questions you'll be able to answer on day 30

1. Can you actually recover accounts? By case #3 you'll know whether you have a real capability or you're charging for a free Meta form. Everything depends on this, and nothing else can tell you.
2. Will anyone pay ₹10,000? If nobody does, no volume of leads saves it.
3. Does anyone want the collab product? ₹10k buys a real answer to a question you've been guessing at.

Standing rules

• Never take payment before recovery. Not once. Not for a "small advance."
• Never ask for a password. Say so on the page, in the ads, in the first WhatsApp reply.
• Turn down unrecoverable cases out loud. It costs a sale and buys a referral network.
• Never accept a job to access an account that isn't the customer's. You will be asked. The answer is no, every time, no exceptions — and add those keywords as negatives so you're not paying for the click.
• Search terms report, every Monday, forever. Highest-ROI hour in the account.
• Log every lead. The pattern in 40 leads is worth more than any advice in this document.
• Answer in under 30 minutes. In a distress category, response time is the product. Your competitor isn't a better company — it's the guy who replied first.

What happens after day 30

If recovery clears the scale threshold, the sequence is:

1. Raise price. ₹12k → ₹18k → find the ceiling. You'll find it higher than you think. Nobody negotiates on a burning house.
2. Rebuild the site properly for SEO. Now the Bolt limitation matters. Programmatic pages by case type and city.
3. Build the referral network. This is the actual business. Paid search is training wheels with a ceiling.
4. Only then decide whether Qweeh survives. If recovery is paying you, revisit the collab idea in 18 months with money and leverage. If it isn't, you've learned that for ₹36,000 — the cheapest tuition available.